To develop performance rugby and attract high profile rugby events to the city.
To have Coventry represented at all elite levels of the game.
To regularly attract a range of national and international rugby related events to the city.
To establish a Performance Development Partnership between clubs that creates a recognised player pathway.
To co-ordinate annual festivals of rugby that culminate in a ‘City of Rugby’ awards dinner.
To develop international rugby events and partnerships to celebrate Rugby World Cups.